From the blog
What Should You Get From Your Logo Designer
More often than not when asking a client for their current logo, I am provided with a file format that is less than desirable for the project or situation. Although this can be argued both ways, I’ve seen both instances where it was logo designers responsibility to provide the proper deliverables or the client was
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5 Principles Of Effective Logo Design
As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. You should follow the five principles below to ensure that your design meets all of these criteria: Simple Memorable Timeless Versatile Appropriate 1. Simple Simplicity makes a logo design easily recognizable, versatile and memorable.
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Good Logos Are Flexible: Tips to make sure yours is
I receive many questions from both clients and other designers asking me “What makes a good logo?” Instead of focusing on what makes a logo look good (because we all know we can argue that point for days based on personal taste), I thought it would be best to focus on what makes a logo
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